Since its birth in 1994, maharishi has evolved into one of the UK’s most influential designer labels, offering men’s, women’s and children’s collections available from exclusive fashion retailers worldwide. Founded by (creative director) Hardy Blechman, maharishi carries a strong ethos of respect for nature while utilising the latest technology.
Blechman, whose former experience lay in the international military and industrial clothing surplus trade, started maharishi by producing hemp and other natural fibre clothing as well as recycling workwear and military surplus. In fact, his work in the field of natural fibres helped them to gain wider acceptance among larger commercial fashion retailers.
In 1995, Blechman designed and launched Snopants® – an original design concept with unique detailing that became a significant style statement and the label’s signature. Arena Homme Plus described them in their Millennium round-up as “the most copied pants of the decade” and into the 21st century Snopants® have formed the basis of the evolution of a new style of dressing.