Maharishi & Dark Horse Records
Maharishi collaborates with Dark Horse Records on a limited capsule comprising a hoodie, T-shirt, and socks. The collaboration brings together Maharishi’s graphic language with Dark Horse Records’ cultural and musical legacy, applying archival and symbolic references across contemporary apparel.
Founded in 1974 by George Harrison, legendary Beatles guitarist, Dark Horse Records was established as an artist-led label focused on creative autonomy and artistic development. The label is now run by Dhani Harrison, a longstanding friend and supporter of the Maharishi brand, continuing its commitment to independence and experimentation across a diverse catalogue of artists including George Harrison, Ravi Shankar, Yusuf/Cat Stevens and Joe Strummer.
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The campaign was shot in the grounds of Friar Park, the Harrison family home, directly referencing the origins of the label and its enduring connection to place and heritage.
The T-shirt features a graphic referencing the Lunar Year of the Horse, aligning Maharishi’s interest in symbolism and cyclical time with the label’s identity. The hoodie features the phrase “All Things Must Pass,” referencing George Harrison’s landmark solo album All Things Must Pass, a title closely associated with the label’s ethos and legacy.
The capsule releases on March 6th, 11 A.M. GMT.
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