Maharishi’s Peace Mountain artwork shows a dove forming the shape of Mount Fuji, its peaks creating the silhouette of the letter ‘M’. Doves are an ancient and universal symbol of peace, radiating an aura of tranquillity and calm.

Depictions of doves encourage us to seek peace within ourselves, cultivating a heart that is free from turmoil and extending an olive branch of reconciliation to others.

The Pax Cultura design, also interspersed amongst doves, shows the symbol of the Roerich Pact, which originated in America as an agreement to exclude buildings of cultural significance, including libraries and museums, from wartime violence – working under the proviso that cultural heritage and preservation override power struggles.

The pact gained further significance after the Second World War, when it was used as a basis for the fourth UNESCO summit to avoid the repetition of the senseless destruction experienced during the global conflict. 

Shown against a backdrop of the Isle’s standing rocks, the imagery re-connects Maharishi’s designs to the natural world and intertwines the brand’s own values with the spiritual importance of the Isle of Arran.

Styles made from vintage U.S. Army surplus pay homage to the extensive collection of photographs from the original expedition, showing members wearing woollen sweaters, trousers and fur-lined parkas to protect them from the elements during their ascent.

This is echoed in Maharishi’s designs through the combined use of similar materials on selected styles of outerwear, as well as reinterpreted versions of the original silhouettes, and is demonstrated through shots that mimic the appearance of the original vintage imagery.