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23-01-2024 Journal

SPRING / SUMMER 2024 · RESPECT NATURE / UTILISE TECHNOLOGY

Maharishi celebrates its 30th anniversary, which serendipitously coincides with the Lunar Year of the Wood Dragon. Narratives and artworks seen throughout the collection symbolise flexibility, strength and resilience as capsules explore the synergy between nature and technology, celebrating their harmonious coexistence.


Bamboo is commonly utilised as a building material and scaffolding in the East, particularly the ‘Giant Dragon Bamboo’, recognised for bearing the largest and tallest stems of any Bamboo species known to man. Vivid embroidery and prints across the collection draw inspiration from the high concentration of neon signs and bamboo scaffolding along Hong Kong’s iconic Nathan Road, highlighting their scale and luminosity.


Imagery of Bamboo also holds auspicious significance, aligning with the Feng Shui symbols associated with prosperity and good fortune. Original Snopants®, sweats, and various iterations of the MA-1 Flight Jacket showcase intricate embroidery of mythological creatures in unison with bamboo structures, honouring the Zodiac and Lunar calendars.


Maharishi’s 30th anniversary revisits perennial themes of camouflage and the continued use of eco-conscious fabrics. Aiming to highlight camouflage’s roots in nature, house pattern DPM: Bonsai Forest is reimagined with Dragon Scales serving as prints for heavyweight organic cotton sweats and an Italian reflective resin Polyester by Italian fabric mill NT Majocchi.The seasonal technical offer continues the use of recycled nylon, veg-dyed by Japanese mill Komatsu, for new and refined outerwear and trouser silhouettes.


A light fabric offer arrives for high Summer in Japanese Wagara Stripe and Italian Cupro Twill following on from an Upcycled series composed of recycled parachutes for classic styles such as the Monk Snoparka, kimonos and bags.


The collection will be available now at maharishistore.com and in London and New York flagship stores.

Photography: Elliot Jones @jones_photo

Audio: Everything is Recorded - Fate Is Decided

Model wears (from left): 5064 Double Dragons Loose Snopants, 5047 WR Stand Bucket Hat, 5037 Veg Dyed Tech Cargo Shirt

Model wears (from left): 5059 Dragon CWU-45 Flight Jacket, 1112 Maha M.A.L.I.C.E. Day Carry Bag, Birkenstock Boston SFB Suede Leather

Model wears (from left): 5038 Veg Dyed Tech Cargo Vest, 5075 Dragon Bamboo Hooded Sweat

Model wears (from left): 5052 Camo Reflective Bucket Hat, 5035 Reflective Camo Asym Parka, 5042 Veg Dyed Hakama Track Pants

Model wears (from left): 5047 WR Stand Bucket Hat, 5116 Wagara Summer Shirt, 4037 Original Snoshorts Loose Fit, 1115 Maha M.A.L.I.C.E. Cross Body Bag