MAHA EINFORM
Maharishi has collaborated with Norbert Schoerner on a limited-release graphic T-shirt titled EINFORM. A unified, concept-driven philosophy, EINFORM reflects a shared ethos between Maharishi founder Hardy Blechman and artist Norbert Schoerner, referencing and communicating their conceptual visual language in wearable form.
Norbert Schoerner is a contemporary German photographer known for his concept-driven imagery that sits at the intersection of fine art and commercial photography. Schoerner’s work often strips subjects down to their essence: clean lines, precise lighting, and a strong sense of materiality, giving everyday or luxury objects a narrative and meditative quality.
Through EINFORM, Schoerner investigates form, space, and material beyond commercial constraints. Functioning as both a conceptual framework and an experimental laboratory, EINFORM underpins much of his applied work, giving it an analytical, almost architectural sensibility.